Cultural event Free Essay Example, 1000 words

These events do unite the LGBT community by giving a sense of pride and belonging. They also give the community a common voice where they tell the world that they are i. e. normal people who like having fun just like everybody else. By coming together, the LGBT community creates a sense of security and stability to all members of the LGBT community. It, however, divides the LGBT community in that the separate groups i. e. the lesbians, gays, bisexuals and transgender have their own different events that an individual who identify to a particular sexual orientation attends. For example, it is difficult to find a lesbian in a gay event. So this outcome divides the LGBT community through the various events that are attended by individuals who identify with a particular group. Another division comes by through the lack of acceptance among all groups of people in the LGBT community. For example, it is known that most gays and lesbians do not fully accept bisexuals and transgender. The bi sexuals and transgender are seen as not being true to their sexuality or not being serious at all. We will write a custom essay sample on Cultural event or any topic specifically for you Only $17.96 $11.86/page In spite of the parallel relationship between race and sexuality, there are several differences between the two in the U. S. first; race is readily visible while sexual orientation can be concealed. For example, a white person will recognize an African American’s race from the outside appearance and will think about him based on his race. It is, however, not easy to know one’s sexual orientation from the outside. Secondly, race in the U. S is more closely linked to social, economic status than it is to sexual orientation. Unlike race and ethnicity, sexual orientation relates more to social class and economic status. Lesbians, gays, bisexuals, and heterosexuals appear to be distributed throughout the societys strata; however, anti-gay discrimination seems to affect occupational distributions and income levels, especially for the gays. From the above analysis, it is perceptible that issues like race, sexuality, class and gender are bound to bring about some kind of divide in the LGBT community.

Historical Archaeology Of The 19th Century - 1917 Words

During swift’s time, there had been long, expensive wars between King James and who would later be referred to as king William in Ireland. After the defeat of King James laws were passed that made it so that Catholics could not hold positions of power, own land or event vote. And Presbyterians could own land but could not vote. The land that could not longer be owned by the Catholics The defeat of James forces by his Protestant son-in-law, William of Orange, Ireland had become a Protestant-dominated country by the end of the seventeenth century, with political power firmly in the hands of the island s landowning Protestant Ascendancy, a class that experienced its great affluence and influence during the eighteenth century. Jr., Charles E. Orser, and Colm J. Donnelly. Historical Archaeology in Ireland. Encyclopedia of Archaeology, edited by Deborah M. Pearsall, Elsevier Science Technology, 2008. Credo Reference, http://ezproxy.ardc.talonline.ca/login?url=http://search.credoreference.com/content/entry/estarch/historical_archaeology_in_ireland/0. Accessed 26 Nov 2016. A Modest Proposal (1729) consummately maintains the reasoned voice of a promoter of social improvement who would ameliorate the poverty and hunger in Ireland by the most economic and expedient of means: selling the babies of the poor as food at the markets. The official tone enables Swift to quantify and demonstrate the degradation of Ireland, while the pose of a shared â€Å"humane† concern entraps theShow MoreRelatedAnimal Ancestry : The Field Of Anthropology Essay1271 Words   |  6 PagesRyan Schueneman Intro to Anthropology Rachel McTavish 05 December 2016 Animal Ancestry Within the field of anthropology, there are various subsections that deal with specific branches of knowledge. Zooarchaeology, specifically, is a division of archaeology that deals with the remains of an animal after it has died. Much knowledge can be gleaned about various aspects of the animal itself, as well as the world surrounding it, through the study of zooarchaeology. The following will discuss the historyRead MoreHistory Is The Base Of The Future948 Words   |  4 Pagesconnections in the future. History is the study of the past and the study of the ancient and the recent human past through material remains is known as archeology. Archaeology offers a unique perspective on human history and culture that has contributed greatly to our understanding of both the ancient and the recent past. Archaeology helps us understand not only where and when people lived on the earth, but also why and how they have lived, examining the changes and causes of changes that have occurredRead MoreThe Boston University Archaeology Department Essay1388 Words   |  6 PagesMay 9th, 2016, the Boston University Archaeology Department held a public outreach event called, â€Å"Eating Archaeology†, where guests were served foods from four different time periods and places: Bronze-age Mycenae, Bronze-age China, Pre-Columbian Mesoamerica, specifically the Aztecs, and mid-19th century Boston. The creation of these dishes was made possible through analyzing archaeological sites through the lens of the newly popularized sub-field, archaeology of the senses, which studies how theRead MoreInvestigating The Changing Patterns Of Politica l And Social Organization Of Southern Africa During The 19th Century1437 Words   |  6 Pages Archaeology Research Project The Ezra Siyadhuba Archaeological Research Project proposes to investigate the changing patterns of political and social organization in Southern Africa during the 19th century. The project focuses on how social and economic practices were transformed by the way the political system of the state worked on the people. The study will answer the questions asked about whether the Ndebele people who migrated continued with theirRead MoreEssay on Gender Roles in Dakota Culture909 Words   |  4 PagesI do not agree with scholars who argue that Dakota women were subordinate to Dakota men. Waterlily is â€Å"about a girl who lived a century ago, in a remote camp-circle of the Teton Dakotas [Lakotas].†(Deloria vi). Ella Cara Deloria, author of Waterlily, explains her writing, â€Å"it reads convincingly to any who understands Dakota life... and its purely the womans point of view, her problems, aspirations, ideals, etc.†. (Deloria vi). In general, when our [westernized] culture hears that women are inferiorRead MoreEssay about Cultural Studies 1st Exam1573 Words   |  7 Pagescommunities,† most of whose members never see one another face to face but who nonetheless experience a sense of fellow felling for one another. a. Fried Morton b. Bruno Latour c. Benedict Anderson d. Julian Steward ___9. In the 21st Century, ethnographers drew attention to the way in which members of non-Western societies selectively incorporated â€Å"modern† or â€Å"scientific† practices originating in the Western world in order to help them develop their own conclusionsRead MoreThe Human Nature Of Human Beings1119 Words   |  5 Pagesof this statement before the mid-19th century until Charles Darwin’s research led him to postulate a naturalistic explanation for the diversity of species, including human beings that inhabit the Earth. Divergent reactions to Darwin’s theory of evolution helped to splinter many Protestant denominations, with modernists accommodating the creation story to modern scientific findings and fundamentalists insisting upon the original meaning. The study of the historical reconstruction of the appearanceRead MoreEssay on The History and Heritage of Society1671 Words   |  7 Pagesfield avoid problems associated with dissonant heritage. Nevertheless, for this paper, I am concerned with the postmodernist or post-processualist backgrounds in archaeological heritage theory. More specifically the evaluation of historicity or historical authenticity and the commodification of the past as a high order consumer good all of which are byproducts or passive results of modernist production, and are increasingly central and active elements and in whatever new system is emerging. The planningRead MoreThe Archaeological Theory Of Practice1451 Words   |  6 PagesIn the Archaeological Theory in Practice textbook, the positive legacies of Culture History are detailed by V. Gordon Childe’s archaeological theory processes. It emphasized that cultural History subdivided historical societies into distinct ethnic and cultural groups by their physical culture, rejecting a comparative method and independent cultural development, with documentation reflecting the development of specific groups have distinctive set of traits unique to each cultural group. It explainedRead More Trade in the Iron Age Essay2449 Words   |  10 Pagesis typically done in two ways. The first way to differentiate between two periods is to notice if there is a clear boundary or separation among the archaeological remains. The second way is by looking at the periods from a historical standpoint, and noting any major historical event that led to a significant social and/or political change. Though there are other ways to do this, these are the two most common and useful methods. Both of these techniques make it possible to recognize the differences

E-Learning website for Multimedia Free Essays

People nowadays, access the Internet or online services to acquire different and useful information. Most of them are people that want to get knowledge that are easy to learn and understand. It is very common now in our society that many people use the computer for their research purposes and to gather such information by simply surfing through the internet. We will write a custom essay sample on E-Learning website for Multimedia or any similar topic only for you Order Now One of the things that gives information and many people can acquire knowledge is the E-learning systems. E-learning system is web-based learning or known as the online training and eachings that are more simple and easy to learn. E-learning services, it enables developing of skills and knowledge by means of different web-applications and process in a particular course of teaching. Many people uses the internet to watch and to search for different tutorials that can we access to many different online services. Multimedia Arts involves the digital designing of visual elements, such as editing images, videos, audios, etc. It becomes richer and deeper because visual and narrative art are expressed in digital media. Therefore, E-learning system for Multimedia arts can give interest and opportunities by means of accessing this web-based training. There is variety of equipment on this online education that gives the important teachings that the users need to learn. General Problem How to create an E-Learning system for Multimedia Arts that enables to acquire skills and knowledge that is more simple and easy to learn. Specific Problem How to design the interface of the system? How to design the layout of the system? How to maintain the security of the website? How to cite E-Learning website for Multimedia, Essays

Comparative and Absolute Advantage-Free-Samples for Students

Questions: 1.As a producer, why is it important to consider the Price Elasticity of demand of your product when setting the price you are going to charge? 2.Explain the difference between Comparative advantage an Absolute advantage. Answers: 1.Significance of price elasticity of demand Price elasticity of demand of goods is a measurement that reflects the relation between the percentage change in quantity demanded of goods and percentage change in goods price (Reisman, 2013). The companies estimate price elasticity of demand for commodities that helps in predicting the affect on sale of product pricing (Hubbard et al., 2012). It facilitates the firms in making proper revenue projections and generates accurate budgets. However, this improves the business operation and financial performance. Demand elasticity can be of different types that includes- income elasticity, cross price elasticity, own price elasticity. A product can be perfectly elastic (e=), perfectly inelastic (e=0) and unitary elastic (e=1) (Baumol and Blinder, 2015). Price elasticity of demand is important for each producer as it provides an idea about the consumers consumption of goods due to price change. Every producer strategizes to decrease the goods price if the demand for good is price elastic ( Mankiw, 2014). On the contrary, producer raises the goods price if the goods demand is price inelastic. These strategies assist the producer in attaining higher profit and compete with the other manufacturers. If the demand for good is inelastic, a certain rise in its price will lead to rise in total revenue with quantity demanded of goods remaining unchanged. On the other hand, in case of elastic good, a rise in quantity demanded will have no effect on goods price. This is illustrated with the help of the diagram given below: Figure 1: decrease in price due to increase in supply with quanity remaining constant in case of inelastic demand Source: ( Created by author) Figure 2: Increase in price due to decrease in supply with quantity remaining constant in case of inelastic demand Source: (Created by author) Figure 3: Increase in quantity due to increase in supply with price remaining constant in case of elastic demand Source: (Created by author) Figure 4: Decrease in quantity due to decrease in supply with price remaining constant in case of elastic demand Source: (Created by author) Difference between comparative and absolute advantage Comparative and absolute advantages are two vital theories in international trade. Absolute advantage refers to the ability of the nation for producing certain commodity in efficient way than another nation. On the other hand, comparative advantage refers to the capability of the economy to produce certain product with less opportunity cost than other economy (Laursen, 2015). Trading between two nations does not gain mutually in case of absolute advantage whereas in case of comparative advantage, both the nations benefit mutually from trading. Absolute advantage considers advantage in producing abundant goods while comparative advantage considers nation overall production during a particular period (Schumacher, 2012). Comparative advantage bestows a firm the ability in selling goods at low price from rivalries for realizing higher sales margins while absolute advantage facilitates in comparing productivity of various manufacturers. Specialization refers to as the tendency of the nation to specialize in certain a product for which trading is done for some other product. Specialization benefits the country in having higher economic efficiency and growth opportunities for other sectors. Specialization in fabrication of products in which the countries have absolute advantage assists two countries in doing trade (Feenstra, 2015). On the other hand, exchange rate also helps the countries in enhancing international trade. However, weak domestic currency motivates export and creates imports highly expensive References Baumol, W. J., Blinder, A. S. (2015).Microeconomics: Principles and policy. Cengage Learning. Feenstra, R. C. (2015).Advanced international trade: theory and evidence. Princeton university press. Hubbard, G., Garnett, A., Lewis, P. (2012).Essentials of economics. Pearson Higher Education AU. Laursen, K. (2015). Revealed comparative advantage and the alternatives as measures of international specialization.Eurasian Business Review,5(1), 99-115. Mankiw, N. G. (2014).Principles of macroeconomics. Cengage Learning. Reisman, D. (2013).The Economics of Alfred Marshall (Routledge Revivals). Routledge. Schumacher, R. (2012). Adam Smith's theory of absolute advantage and the use of doxography in the history of economics.Erasmus Journal for Philosophy and Economics,5(2), 54-80.

About the Chilean Poet Pablo Neruda

About the Chilean Poet Pablo Neruda Pablo Neruda (1904-1973) was known as a poet and emissary of the Chilean people. During a time of social upheaval, he traveled the world as a diplomat and an exile, served as a Senator for the Chilean Communist Party, and published more than 35,000 pages of poetry in his native Spanish. In 1971, Neruda won the Nobel Prize for Literature, for a poetry that with the action of an elemental force brings alive a continents destiny and dreams. Nerudas words and politics were forever intertwined, and his activism may have led to his death. Recent forensic tests have stirred speculation that Neruda was murdered.   Early Life in Poetry Pablo Neruda is the pen name of Ricardo Eliezer Neftali Reyes y Basoalto. He was born in Parral, Chile on July 12, 1904. While he was still an infant, Nerudas mother died of tuberculosis. He grew up in the remote town of Temuco with a stepmother, a half-brother, and a half-sister. From his earliest years, Neruda experimented with language. In his teens, he began publishing poems and articles in school magazines and local newspapers. His father disapproved, so the teenager decided to publish under a pseudonym. Why Pablo Neruda? Later, he speculated that hed been inspired by Czech writer Jan Neruda. In his Memoirs, Neruda praised the poet Gabriela Mistral for helping him discover his voice as a writer. A teacher and headmistress of a girls school near Temuco, Mistral took an interest in the talented youth. She introduced Neruda to Russian literature and stirred his interest in social causes. Both Neruda and his mentor eventually became Nobel Laureates, Mistral in 1945 and Neruda twenty-six years later. After high school, Neruda moved to the capital city of Santiago and enrolled in the University of Chile. He planned to become a French teacher, as his father wished. Instead, Neruda strolled the streets in a black cape and wrote passionate, melancholy poems inspired by French symbolist literature. His father stopped sending him money, so the teenaged Neruda sold his belongings to self-publish his first book, Crepusculario (Twilight). At age 20, he completed and found a publisher for the book that would make him famous, Veinte poemas de amor y una cancion desesperada (Twenty Love Poems and a Song of Despair).  Rhapsodic and sorrowful, the books poems mingled adolescent thoughts of love and sex with descriptions of the Chilean wilderness. There was thirst and hunger, and you were the fruit. / There were grief and ruin, and you were the miracle, Neruda wrote in the concluding poem, A Song of Despair. Diplomat and Poet Like most Latin American countries, Chile customarily honored their poets with diplomatic posts. At age 23, Pablo Neruda became an honorary consul in Burma, now Myanmar, in Southeast Asia. Over the next decade, his assignments took him to many places, including Buenos Aires, Sri Lanka, Java, Singapore, Barcelona, and Madrid. While in South Asia, he experimented with surrealism and began writing Residencia en la tierra   (Residence on Earth). Published in 1933, this was the first of a three-volume work that described the social upheaval and human suffering Neruda witnessed during his years of diplomatic travel and social activism. Residencia was, he said in his Memoirs, a dark and gloomy but essential book within my work. The third volume in Residencia, the 1937 Espaà ±a en el corazà ³n (Spain in our Hearts), was Nerudas strident response to the atrocities of the Spanish Civil War, the rise of fascism, and the political execution of his friend, the Spanish poet Federico Garcà ­a Lorca in 1936. In the nights of Spain, Neruda wrote in the poem Tradition, through the old gardens, / tradition, covered with dead snot, / spouting pus and pestilence, strolled / with its tail in the fog, ghostly and fantastic. The political leanings expressed in Espaà ±a en el corazà ³n cost Neruda his consular post in Madrid, Spain. He moved to Paris, founded a literary magazine, and helped the refugees who glutted the road out of Spain. After a stint as Consul-General in Mexico City, the poet returned to Chile. He joined the Communist Party, and, in 1945, was elected to the Chilean Senate. Nerudas rousing ballad Canto a Stalingrado (Song to Stalingrad) voiced a cry of love to Stalingrad. His pro-Communist poems and rhetoric stirred outrage with the Chilean President, who had renounced Communism for a more political alignment with the United States. Neruda continued to defend Joseph Stalins Soviet Union and the working class of his own homeland, but it was Nerudas scathing 1948 Yo acuso (I Accuse) speech that finally provoked the Chilean government to take action against him. Facing arrest, Neruda spent a year in hiding, and then in 1949 fled on horseback over the Andes Mountains into Buenos Aires, Argentina. Dramatic Exile The poets dramatic escape became the subject of the film Neruda (2016) by Chilean director Pablo Larraà ­n. Part history, part fantasy, the film follows a fictional Neruda as he dodges a fascist investigator and smuggles revolutionary poems to peasants who memorize passages. One part of this romantic re-imagining is true. While in hiding, Pablo Neruda completed his most ambitious project, Canto General (General Song). Composed of more than 15,000 lines, Canto General is both a sweeping history of the Western hemisphere and an ode to the common man. What were humans? Neruda asks. In what part of their unguarded conversations / in department stores and among sirens, in which of their metallic movements / did what in life is indestructible and imperishable live? Return to Chile Pablo Nerudas return to Chile in 1953 marked a transition away from political poetry- for a short time. Writing in green ink (reportedly his favorite color), Neruda composed soulful poems about love, nature, and daily life. I could live or not live; it does not matter / to be one stone more, the dark stone, / the pure stone which the river bears away, Neruda wrote in Oh Earth, Wait for Me. Nevertheless, the passionate poet remained consumed by Communism and social causes. He gave public readings and never spoke out against Stalins war crimes. Nerudas 1969 book-length poem Fin de Mundo (World’s End) includes a defiant statement against the US role in Vietnam: Why were they compelled to kill / innocents so far from home, / while the crimes pour cream / into the pockets of Chicago? / Why go so far to kill / Why go so far to die? In 1970, the Chilean Communist party nominated the poet/diplomat for president, but he withdrew from the campaign after reaching an agreement with the Marxist candidate Salvador Allende, who ultimately won the close election. Neruda, at the height of his literary career, was serving as Chiles ambassador in Paris, France, when he received the 1971 Nobel Prize for Literature. Personal Life Pablo Neruda lived a life of whats been called passionate engagement by the Los Angeles Times. For Neruda, poetry meant much more than the expression of emotion and personality, they write. It was a sacred way of being and came with duties. His was also a life of surprising contradictions. Although his poetry was musical, Neruda claimed that his ear could never recognize any but the most obvious melodies, and even then, only with difficulty.  He chronicled atrocities, yet he had a sense of fun. Neruda collected hats and liked to dress up for parties. He enjoyed cooking and wine. Enamored by the ocean, he filled his three homes in Chile with seashells, seascapes, and nautical artifacts. While many poets seek solitude to write, Neruda seemed to thrive on social interaction. His Memoirs describe friendships with famous figures like Pablo Picasso, Garcia Lorca, Gandhi, Mao Tse-tung, and Fidel Castro. Nerudas infamous love affairs were tangled and often overlapping. In 1930 the Spanish-speaking Neruda married Marà ­a Antonieta Hagenaar, an Indonesia-born Dutch woman who spoke no Spanish. Their only child, a daughter, died at age 9 from hydrocephalus. Soon after marrying Hagenaar, Neruda began an affair with Delia del Carril, a painter from Argentina, whom he eventually married. While in exile, he began a secret relationship with Matilde Urrutia, a Chilean singer with curly red hair. Urrutia became Nerudas third wife and inspired some of his most celebrated love poetry. In dedicating the 1959 Cien Sonetos de Amor (One Hundred Love Sonnets) to Urrutia, Neruda wrote, I made these sonnets out of wood; I gave them the sound of that opaque pure substance, and that is how they should reach your ears†¦Now that I have declared the foundations of my love, I surrender this century to you: wooden sonnets that rise only because you gave them life. The poems are some of his most popular- I crave your mouth, your voice, your hair, he writes in Sonnet XI; I love you as one loves certain obscure things, he writes in Sonnet XVII, secretly, between the shadow and the soul. Nerudas Death While the United States marks 9/11 as the anniversary of the 2001 terrorist attacks, this date has another significance in Chile. On September 11, 1973, soldiers surrounded Chiles presidential palace. Rather than surrender, President Salvador Allende shot himself. The anti-Communist coup dà ©tat, supported by the United States CIA, launched the brutal dictatorship of General Augusto Pinochet. Pablo Neruda planned to flee to Mexico, speak out against the Pinochet regime, and publish a large body of new work. The only weapons you will find in this place are words, he told soldiers who ransacked his home and dug up his garden in Isla Negra, Chile. However, on September 23, 1973, Neruda died in a Santiago medical clinic. In her memoirs, Matilde Urrutia said his final words were, They are shooting them! They are shooting them! The poet was 69. The official diagnosis was prostate cancer, but many Chileans believed that Neruda was murdered. In October 2017, forensic tests confirmed that Neruda did not die of cancer. Further tests are underway to identify toxins found in his body. Why Is Pablo Neruda Important? I have never thought of my life as divided between poetry and politics, Pablo Neruda said when he accepted his presidential candidacy from the Chilean Communist Party. He was a prolific writer whose works ranged from sensual love poems to historical epics. Hailed as a poet for the common man, Neruda believed that poetry should capture the human condition. In his essay  Toward an Impure Poetry, he equates the imperfect human condition with poetry, impure as the clothing we wear, or our bodies, soup-stained, soiled with our shameful behaviour, our wrinkles and vigils and dreams, observations and prophecies, declarations of loathing and love, idylls and beasts, the shocks of encounter, political loyalties, denials and doubts, affirmations and taxes. What kind of poetry should we seek? Verse that is steeped in sweat and in smoke, smelling of the lilies and urine. Neruda won many awards, including an International Peace Prize (1950), a Stalin Peace Prize (1953), a Lenin Peace Prize (1953), and a Nobel Prize for Literature (1971). However, some critics have attacked Neruda for his Stalinist rhetoric and his unrestrained, often militant, writings. He was called a bourgeois imperialist and a great bad poet. In their announcement, the Nobel committee said theyd given the award to a contentious author who is not only debated but for many is also debatable. In his book The Western Canon, literary critic Harold Bloom named Neruda one of the most significant writers in Western culture, placing him alongside literary giants like Shakespeare, Tolstoy, and Virginia Woolf. All paths lead to the same goal, Neruda declared in his Nobel Lecture: to convey to others what we are. And we must pass through solitude and difficulty, isolation and silence in order to reach forth to the enchanted place where we can dance our clumsy dance and sing our sorrowful song.... Recommended Reading Neruda wrote in Spanish, and English translations of his work are hotly debated. Some translations aspire for literal meaning while others strive to capture nuances. Thirty-six translators, including Martin Espada, Jane Hirshfield, W. S. Merwin, and Mark Strand, contributed to The Poetry of Pablo Neruda compiled by literary critic Ilan Stavans. The volume has 600 poems representing the scope of Nerudas career, along with notes on the poets life and critical commentary. Several poems are presented in both Spanish and English. The Poetry of Pablo Neruda edited by Ilan Stavans, Farrar, Straus and Giroux, 2005Listen to Neruda read Las Alturas de Machu Picchu from Canto GeneralHow the Library of Congress Helped Get Pablo Nerudas Poetry Translated into English by Peter Armenti, LOC July 31, 2015Canto General, 50th Anniversary Edition, by Pablo Neruda (trans. Jack Schmitt), University of California Press, 2000Worlds End (English and Spanish Edition) by Pablo Neruda (trans. William ODaly), Copper Canyon Press; 2009Pablo Neruda: A Passion for Life by Adam Feinstein, 2004Memoirs by Pablo Neruda (trans. Hardie St. Martin), 2001The poets own reflections on his life, from student years to the coup dà ©tat dà ©tat that toppled Chiles government just days before Nerudas death.The Western Canon: The Books and School of the Ages by Harold BloomMy Life with Pablo Neruda (Mi vida junto a Pablo Neruda) by Matilde Urrutia (trans. Alexandria Giardino), 2004Pablo Nerudas widow reveals details about the poet in her memoir. Al though not lyrically written, the book became a best-seller in Chile. For ages 6 to 9, Pablo Neruda: Poet of the People by Monica Brown (illus. Julie Paschkis), Holt, 2011 Sources: Memoirs by Pablo Neruda (trans. Hardie St. Martin), Farrar, Straus and Giroux, 2001; The Nobel Prize in Literature 1971 at Nobelprize.org; Biography of Pablo Neruda, The Chile Cultural Society; Worlds End by Pablo Neruda by Richard Rayner, Los Angeles Times, March 29, 2009; How did Chilean poet Pablo Neruda die? Experts open new probe, Associated Press, Miami Herald, February 24, 2016; Pablo Neruda Nobel Lecture Towards the Splendid City at Nobelprize.org [accessed March 5, 2017]

Advertising, The Good With The Bad Essays - Advertising, Free Essays

Advertising, The Good With The Bad Essays - Advertising, Free Essays Advertising, The Good With The Bad Mass Communication Process Thesis Paper Advertising (Chapter 11) Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for the population at large. Not surprisingly, professionals have disputed advertisings effect across the globe. In this paper I do not want to look at the effects of advertising as much as the techniques in which the advertisers choose to convey their message. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques for selling products. One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive techniques Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used quite often. Both hope to attract your attention by getting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical Plain-folks pitch is Toyotas current pitch, Everyday; as in everyday people drive Toyota cars. The Snob approach, on the other hand tries to make you believe that upon the purchase of their product you will be accepted into the elitist society in which you always aspired to be a part of. These advertisements are used when advertising most luxury item s. Another approach is the Bandwagon effect. This approach preys on the keeping up with the Jones fear that most people possess. It also relates to the feeling that if it is good enough for the majority of my peers, it must be good enough for me. Finally, and perhaps the most unethical technique is the hidden fear approach. This technique preys on peoples fear to sell a product. It is most abused by the low involvement products. Deodorant, toothpaste, shampoo and other products that are easily substituted for by their competitors are extremely guilty for this type of advertising. A Deodorant commercial even went far enough to say if you did not use their product, you would be banished by society and forced to live the remainder of your life as a hermit. These hidden approaches are considered to be unethical by most experts in the field. These techniques incite irrational fears in people. The hidden fear approach still it remains as one of the most successful advertising techniques u sed. Another way in which one can examine advertising techniques is through the Association Principle. The Association Principle is summarized by Campbell as the association of a product with some cultural value or image that has a positive connotation but may have very little connection to the actual product. (Campbell 361) This is also a reason that people are distrustful toward advertisers. Using this principal in advertising is just another way in which people are tricked into believing that a product is something that it is not. Cigarettes, when sold in Newport advertisements, are associated with people who have bright white smiles, who are thin, and who are having the most amazing time. When in reality, smokers have a forty percent better chance of being depressed, ninety-five percent of smokers are over weight, and everybody knows that a smoking turns teeth yellow. This is just a small example of the association principle, but you can clearly see how it works. In another example de monstrated in Campbell, The Gallo Wine Company advertised an entire line of wines featuring two older entrepreneurs as the owners of the Bartley & Jaymes Company. This company was a total fabrication that the Gallo

Article Review Example | Topics and Well Written Essays - 750 words - 12

Review - Article Example The major functions generally involve searching of the relevant literature for establishing the contact with the discipline for writing the relevant literature. At the time of searching of the literature, practitioners are faced with various challenges. In this regard, the practitioners search for the journals which are not accessible for everyone. Some journals are only accessible for key users, which are recognized as one of the big issues for the practitioners. The second problem relates to the accessing of the journals during the research. There are few prominent solutions, to this issue, such as many sites are provided for accessing the articles without any subscription charges and the research scholars are suggested to figure out a list of the relevant journals for the research purpose (Carr &Briggs, n.d.). The study is based upon the indirect behavioral observation. Thus, the study is qualitative in nature. Correspondingly, the research design has been established. The study can be referred to base on indirect observation as it involves reviewing the articles of others. The research design will be rated three as per the SMRS application (The National Autism Center, 2009). The measurement of the dependent variable is related to the availability of the subject related literature articles. The practitioners are engaged in exploring articles of others. Hence, they are dependent upon the availability of such accessible articles. The indirect observation also explains that the problems related to the unavailability of the accurate articles are the dependent variable of the research. On the basis of the given information, the writer will rate four by using the SMRS (The National Autism Center, 2009). The independent variable of the study is the subject of the research paper. On the basis of the indirect observation, it can be determined that approximately 80% of the literature review to be